+212% trial signupsSOFTPUNK
Rebrand for a synth plugin cult
Identity · Web
Creative agency · est. 2019 · everywhere
We makebrandsmisbehave.
A 14-person studio for companies that are done looking like everyone else in their category. Strategy with teeth, design with pulse, campaigns with receipts.
BRAND IDENTITY WEB EXPERIENCES CAMPAIGNS CONTENT ENGINES 3D & MOTION
What we do all day
(01)
Brand Identity
Logos, systems and voices with opinions. We build brands that can take a punch.
(02)
Web Experiences
Sites people forward to their friends. Motion-first, conversion-close behind.
(03)
Campaigns
Launches, stunts and always-on social that earns attention instead of renting it.
(04)
Content Engines
Format systems your in-house team can actually keep running after we leave.
Selected chaos
2023 – 2026
+212% trial signups
18M organic viewsREWIND FESTIVAL
A retro-tech campaign that broke the group chat
Campaign · Content
Sold out in 40 minPLASTIC FIELD
3D product world for a fashion drop
3D · Web
No 40-page decks. Promise.
Week 1
Dig
We interview your team, your customers and your competitors' worst reviews. Strategy starts with receipts.
Week 2–4
Make
Two creative routes, presented live, built to be argued with. We iterate in the room, not over email chains.
Week 5+
Ship & steer
Launch with a measurement plan, then stay on for 90 days to steer what the data says.
SOFTPUNKREWINDPLASTIC FIELDNOVA FMBODEGA CITYTAPE CLUBHELLO PONYKIOSK 44
“MOTIF made our category interesting, which I previously believed was illegal.”
Founders, Bodega City (fictional client)